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Privacy Policy

Home › Privacy Policy

Your Privacy Matters to Us

At Value Realitty, we are committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains what we collect, why we collect it, and how we keep it safe.

Last Updated: April 2026

1 Introduction

Value Realitty (“we”, “us”, or “our”) operates the website valuerealitty.com and provides real estate services in Chennai, Tamil Nadu. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website, submit an inquiry, or engage with our services. By using our website, you consent to the practices described in this policy.

2 Information We Collect

We collect the following categories of personal information:

Category Examples How Collected
Contact Details Name, phone number, email address Contact forms, inquiry forms, site visit requests
Property Preferences Budget range, preferred location, plot size Inquiry forms, conversations with our agents
Usage Data IP address, browser type, pages visited, time spent Automatically via cookies and analytics tools
Communication Records Emails, WhatsApp messages, call notes Direct communication with our team
Transaction Data Booking details, payment references During property booking process

We do not collect sensitive personal data such as Aadhaar numbers, financial account details, or biometric information through our website.

3 How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your property inquiries and schedule site visits
  • To send you information about relevant projects, offers, and updates via SMS, WhatsApp, or email (with your consent)
  • To process property bookings and maintain transaction records
  • To improve our website, services, and customer experience
  • To comply with legal, regulatory, and tax obligations
  • To prevent fraudulent activity and maintain website security
  • To send service-related notices and administrative communications

4 Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device. We use:

  • Essential Cookies: Required for the website to function properly (e.g., navigation, form submissions)
  • Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
  • Marketing Cookies: Used to show you relevant property advertisements on other platforms (e.g., Facebook Pixel, Google Ads)

You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality. By continuing to use our website, you consent to our use of cookies as described above.

5 Information Sharing & Disclosure

Value Realitty does not sell your personal information to any third party. We may share your information only in the following limited circumstances:

  • Service Providers: Trusted partners who assist in website hosting, SMS/email communication, CRM tools, and analytics — bound by confidentiality agreements
  • Legal Requirements: When required by law, court order, or government authority
  • Property Transactions: With relevant legal professionals, registration officers, or financial institutions as required to complete a property transaction you have initiated
  • Business Transfers: In the event of a merger, acquisition, or business reorganization, with appropriate confidentiality protections

6 Data Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

  • SSL encryption for data transmitted through our website
  • Restricted access to personal data on a need-to-know basis
  • Regular security assessments of our website and systems
  • Secure storage of physical records and transaction documents

While we take every precaution, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

7 Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. Specifically:

  • Inquiry data is retained for up to 2 years from the date of last contact
  • Transaction data is retained for a minimum of 7 years to comply with tax and legal obligations under Indian law
  • Website usage data (analytics) is retained for up to 26 months
  • Marketing consent records are retained until you withdraw consent

After the applicable retention period, your data will be securely deleted or anonymized.

8 Your Rights

As a user of our services, you have the following rights regarding your personal data:

  • Right to Access: Request a copy of the personal information we hold about you
  • Right to Correction: Request correction of any inaccurate or incomplete information
  • Right to Erasure: Request deletion of your personal data, subject to legal retention requirements
  • Right to Withdraw Consent: Opt out of marketing communications at any time by contacting us or using the unsubscribe link in emails
  • Right to Restrict Processing: Request that we limit how we use your data in certain circumstances
  • Right to Complain: Lodge a complaint with the relevant data protection authority if you believe your rights have been violated

To exercise any of these rights, please contact us at valuemagizhan@gmail.com. We will respond to your request within 30 days.

9 Marketing Communications

By submitting an inquiry form on our website, you consent to receive property updates, project launches, and promotional offers via SMS, WhatsApp, and email. You may withdraw this consent at any time by:

  • Replying "STOP" to any SMS message
  • Clicking "Unsubscribe" in any marketing email
  • Sending a written request to valuemagizhan@gmail.com
  • Calling us at +91 73055 04623

Please note that opting out of marketing communications will not affect transactional or service-related communications related to an active booking or transaction.

10 Third-Party Websites

Our website may contain links to third-party websites such as government portals (Tamil Nadu RERA, CMDA), property listing platforms, or banking institutions. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of any third-party websites and encourage you to review their privacy policies before providing any personal information.

11 Children's Privacy

Our website and services are intended for adults (18 years and above) who are considering real estate investments. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have inadvertently collected information from a minor, we will take steps to delete it promptly.

12 Applicable Law

This Privacy Policy is governed by the laws of India, including the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. In the absence of a comprehensive personal data protection law, we adopt best practices aligned with global standards to protect your privacy.

13 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.

14 Contact Our Privacy Team

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:

  • Value Realitty — Privacy Officer
  • 144, Bharathamadha Street, East Tambaram, Chennai – 600 059, Tamil Nadu
  • 📞 +91 73055 04623
  • ✉️ valuemagizhan@gmail.com
  • Office Hours: Monday – Saturday, 9:00 AM – 6:00 PM IST
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An emerging real estate firm based in Chennai, dedicated to helping families find affordable, CMDA & RERA approved properties since 2016.

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